As we tiptoe (or tumble) toward the end of the year, there’s one thing I keep hearing from leaders, comms pros and CEOs: “Communication has never felt more important… or more overwhelming.” That’s a pretty accurate statement. This year has been a masterclass in what happens when organisations communicate well - and what happens when they don’t. Whether it was a political slip-up, a corporate misstep, a social media storm or a sector-wide crisis, the same pattern played out ag

Why Every Organisation Needs Media Training Before  a Crisis Hits Imagine this. You wake up to find your organisation splashed across the front page of every major news site in the country. Journalists are outside the office. Your phone won’t stop ringing. Staff are panicking. Your CEO turns to you and asks, “What do we say?” And the truth is…no one knows. A crisis is not the moment to learn how to communicate. It's the moment you wish you had. In this article, I look at thre

If there’s one thing every organisation learns too late , it’s this: A crisis doesn’t give you time to prepare. It only exposes how prepared you already were. We’ve all seen it, a story breaks, a spokesperson freezes, the wrong phrase gets quoted, the narrative spirals, and suddenly an organisation’s reputation (built over years) is hanging by a thread. And the hardest part? Most crises aren’t caused solely by the incident…they’re caused by the response. A defensive tone A po