PR Strategy & Training

Helping you raise your profile, income, and impact

PR strategy that gives you a clear plan

Creating a PR Strategy

I work with organisations to develop practical PR strategies that connect communications activity to clear business goals.

Following a discovery process, I run an interactive workshop with your team to identify your objectives, priority audiences, key messages, strongest stories and media opportunities.

I then turn that work into an actionable 12-24 month PR strategy, setting out what to communicate, who you need to reach, the channels and tactics to use, and what needs to happen next.

PR Delivery and Support

Once the strategy is written and approved, I will then help deliver it through regular comms support as well as providing the team with any necessary training to build internal capacity.

PR Training

Practical PR training gives your team the skills and confidence to find your stories, develop strong messages and approach the media effectively.

Training is tailored to your organisation and can cover:

Understanding what journalists are looking for
Finding strong media angles and stories
Developing clear key messages
Writing and pitching stories to journalists
Building relationships with the media
Storytelling and thought leadership
Preparing for challenging or sensitive communications

Workshops can be delivered online or in person and tailored for teams, organisations and leadership groups.

What clients say

“It was a brilliant experience to co-create a Communications Strategy with Olivia. She brought so much experience and skill to the process and really got us thinking about who we are as an organisation and how we want to communicate that. It is a huge benefit to our organisation to have a comprehensive strategy to work from and it puts communications as a central role in our processes.

“I would recommend Olivia to anyone who wants to strategically engage with their organisation's comms and really interrogate their internal and external processes.”

Roisin Coyle, Communications Manager, Dublin Northwest Partnership